Client Profile
A European restaurant chain operating 40+ locations aimed to expand into Dubai’s thriving food and beverage market to tap into the region’s high-income clientele and booming tourism. The business also faced challenges in Europe due to labor shortages and rising energy costs affecting operations. Their goal was to enter a new market and offer European standards of quality and management in premium Dubai locations.
Challenge
The client’s primary objectives were to navigate the regulatory landscape quickly, understand local consumer preferences, and secure a prime location for maximum visibility and footfall. They also needed a workforce that could support high standards in service while managing operational costs efficiently.
Solution Provided
Our team delivered a full suite of services to streamline the client’s entry into Dubai’s food and beverage market, opening two locations within a short time frame
- Advisory on Company Structure
We recommended an optimal mainland company structure to ensure full market access and compliance with local regulations.
- Location Scouting
After researching prime locations, we provided a shortlist and arranged viewings to secure a high-traffic site.
- Negotiation Support
We guided the client through negotiations with the landlord and local suppliers, leveraging our knowledge of Dubai’s customs and industry specifics.
- Customs and Logistics Handling
From customs clearance to storage, we managed the shipment of furniture and kitchen equipment, ensuring efficient logistics upon arrival in Dubai.
- HR and Visa Processing
Our HR services included staff recruitment, visa processing, and payroll setup, facilitating a quick and compliant hiring process.
- Bank Account Setup
We assisted with opening a local bank account, streamlining financial operations.
- Operational Setup
From vendor coordination to process implementation, we supported every detail to ensure a seamless start to operations.
- Ongoing Support
Our team provides continued assistance with accounting, payroll, and administrative tasks to keep operations running smoothly.
This comprehensive support allowed the client to focus on building their brand and serving customers while we handled the setup and operational logistics in Dubai.
Results Achieved
The first restaurant was fully operational within seven months of signing the lease agreement, with all timelines met by both our team and the client. Building on the initial success, the client opened a second location just four months later, with our team providing targeted support to expedite the setup. Both restaurants are located in prime locations in Dubai—one with outdoor seating and a full kitchen, and the other inside a mall with a lighter kitchen setup.
Client Feedback
The client expressed satisfaction with the setup process, noting how Dubai’s favorable business environment and our expertise facilitated a smooth market entry. The company is now well-positioned to leverage Dubai’s tourism boom and strong consumer base, establishing a lasting presence in the UAE’s competitive food and beverage sector.
Why Choose the UAE for Your Café or Restaurant?
Key Advantages Include
Direct Reach to Local Market
Mainland licensing allows businesses to operate freely across the UAE, essential for reaching Dubai’s high-demand, diverse consumer base.
Licensing Flexibility
We secured the necessary food and beverage licenses, giving the client flexibility to grow and introduce new offerings.
Abundant Workforce
Dubai offers a vast pool of skilled and unskilled labor, ideal for staffing in the food and beverage sector.
No Social Security or Pension Obligations
The UAE’s labor regulations help keep payroll costs low, with no additional contributions required for social security or pensions.
End-to-End Setup Support
Our services included securing health and safety permits, operational licenses, and other regulatory approvals to ensure full compliance.
Supportive Regulatory Environment
Dubai’s pro-business approach and efficient licensing system expedited the setup process.
Flexible Labor Laws
The UAE’s adaptable labor policies allowed the client to tailor employment terms to seasonal demands, essential for the food and beverage industry.
Expansion-Friendly Environment
The mainland structure enables future growth, with the option to open additional locations in response to market demand.
